Whether they are telling you to vote, register for the local baseball team, or telling everyone they mowed your beautiful lawn, we have all noticed these signs along the roadside.
There are many benefits to this method of marketing:
All of your signs will look consistent and you will look like a professional, trust-worthy person or business. A printed or cut vinyl sign looks much better than a hand-written, illegible sign that people may not be able to read.
Compared to other forms of advertising, such as billboards, radio ads or commercials, yard signs are an inexpensive way to get your name out there. Yarn signs are usually made with corrugated plastic, which is a cheap, but durable way of advertising. Signs can be printed with many colors or a photo, or have one or two color cut vinyl applied over top for an even more inexpensive treatment.
- Easy Advertising
When you want to get to the point, with just the right amount of information, a yard sign is all you need. No marketing knowledge required.
- Eye Catching
The right information and colors can really grab your eye, and when you put that on a sign next to a road, everyone will notice.
- Flexible Placement
Is your sign not pulling in anyone where you put it? Move it! Using metal stakes that go into the ground, you can place these along any road side or yard. Don’t have any ground available? Tented sandwich board style sign frames are also available.
These signs are made with weather proof corrugated plastic and printed with fade resistant inks which means they will last and look great for a long time. This will allow you to use your yard signs over and over again.
- Target Marketing
Looking to market towards a certain group of clientele? Yard signs only target people who are already close enough to visit your business, so you won’t have to worry about wasted ad money.
- Rule of Seven Advertising Principle
According to an article by John Stevens for The Balance Small Business web site, “The Rule of 7 is a marketing principle that states that your prospects need to come across your offer at least seven times before they really notice it and start to take action. Your prospects can be exposed to your offer significantly more than seven times, but they need to see it at least seven times. This helps them remember you amid an overwhelming amount of marketing messages and other information and positions you to get better results from your marketing efforts.”